By Evan Arroyo By Evan Arroyo | August 25, 2023 | Presented By,
Standing out as a brand, influencer, product, or service in a world full of noise, is the holy grail. The question is, how do you differentiate yourself? The answer lies in the blueprint created by two young pioneers in the PR industry, Kamran Zahid, CEO, and Nuran Rahman, CMO of Fame Media. Simple, yet elegant, they have developed a roadmap that is revolutionizing the world of PR by putting transparency, personalization, and tangible outcomes at the forefront.
Honored in Men's Journal's "Top 10 Entrepreneurs To Get Inspired By In 2023" and acclaimed in publications like E! News, LA Weekly, and Men's Journal, their journey is nothing short of inspirational. It’s also a journey that began with an unexpected entry into the digital world at the young ages of 20 (Kamran) and 23 (Nuran).
It was 2019, and the duo was overseeing an assortment of meme pages. Quickly the digital space resonated with their wit and humor. As their digital influence expanded, so did their aspirations. Recognizing the gaps and redundancies in traditional PR firms, they channeled their energy toward reshaping the PR sector. Enter Fame Media.
The Houston-based entrepreneurs soon attracted attention to their agency as a result of their customer-first mindset. By removing the “smoke and mirrors” typically found in PR agencies and offering complete transparency, meticulously crafted packages, and verifiable results, they were shattering the old norms while establishing themselves as the new guard in PR.
"Traditional PR often operates behind veils, but we wanted to tear those down," explains Kamran. Nuran adds, "Our goal was, and always will be, to narrate authentic stories. It's about merging impactful storytelling with robust media ties." This combination of strategy and ideology quickly made them the “go-to” agency for high-profile clients.
However, their “secret sauce” goes beyond strategy, ideology, and innovation. Plain and simple, it is to "be relentless." This ethos runs deep throughout their organization. In fact, it's this very relentlessness that enabled two young trailblazers to shake up an industry predominantly influenced by veterans. Passionately motivated to disrupt the monotony that the old-school firms perpetuated, Kamran and Nuran, "wanted to be the much-needed breath of fresh air in a room often too stagnant," said Kamran.
Strategically, they also wanted to serve an audience that the stalwarts missed. "Traditional PR often missed the mark in connecting with the modern audience. Our goal with Fame Media was to bridge that gap," Kamran explains.
However, their future goals are even more ambitious. Kamran elaborates, "Our dream for Fame Media over the next 2 to 5 years is expansive growth." Regarding this vision, Nuran details, "We're talking 8 figures, a workforce of 100, and an expansive sales division. We're setting our sights on offering an array of PR services, be it online earned media, print placements, magazine covers, or podcasts. We're gearing up to cater to businesses of all scales, from budding startups to Fortune 500 giants."
The evidence is clear, in the world of public relations, Fame Media isn't just another player. It’s fast becoming an industry game-changer. Kamran Zahid and Nuran Rahman are not only redefining PR. They're reimagining it for a new era.
Photography by: Courtesy of Fame Media