Now, we know the city of Houston doesn’t have a royal family, but Valobra Master Jewelers treats all clients like royalty in their Houston store.
That, however, is not by accident. Starting over a century ago, the Valobra brand crossed based with that of royalty and interconnects with the House of Savoy in Italy. Being the longest-reigning dynasty in all of Europe, the Savoy Royal Family commissioned Vittorio Valobra (1st Generation Master Jeweler) and his artisans to create works of beauty, fit for royalty. A matriarchal tiara was commissioned by King Vittorio Emanuele III (1869-1947) of the House of Savoy for the marriage of his oldest daughter, Princess Yolanda of Savoy (1901-1986) to Count Giorgio Calvi of Bergolo (1887-1977). The wedding was celebrated at the Quirinal Palace in Rome on April 9th, 1923. It was handmade by the Valobra Jewelry Atelier in Turin, Italy in 18KT yellow gold and features 15 carats of old European and rose cut diamonds.
Whether it was tiaras, royal medals, or jewelry of all kinds of designs and color – Vittorio and his artisans put out their best work and created pieces of historical value (some of which are held within the Museo Nazionale Romano.)
The Atelier survived both World Wars and thrived the years afterward. With a new appreciation for life and all of its splendors – the Valobra family decided to branch out into the world, bringing the creativity to other countries and cities.
Being the fourth-generation master jeweler, Franco Valobra continues this legacy by creating the most exquisite one-of-a-kind pieces of jewelry made in the Houston showroom and offering luxury timepieces to clients and the community.
With ateliers currently in the River Oaks neighborhood of Houston, in the French Quarter of New Orleans, and in Lugano, Switzerland, the hard work and quality of service has never lessened, and to this day – Franco Valobra is still creating pieces that are worn by celebrities at the Academy Awards, the Emmys, and the Grammys.
If you’re looking for craftsmanship, service, and quality at the royal level, Valobra Master Jewelers is the jewelry store for you. Not only do they bring the passion and elegance of the original forefathers of the brand into their work, but the vibrance and standards of our native Houston.