By: Danica Serena Stockton By: Danica Serena Stockton | July 15, 2022 | Food & Drink Feature Drink Entertainment Magazine
The French Alps sourced and naturally filtered Evian water sparkles now too. The brand launched the Evian Sparkling Water Residency in collaboration with Tao Group Hospitality. On July 14, with the help of their celebrity hosts Matt James of The Bachelor and the lady he found love with Rachael Kirkconnell, the brand celebrated the release of Evian Sparkling in the United States at Tao Beach Dayclub.
The bubbly offering from Evian has up to this point only been available in Europe but slowly rolls out in the states city by city and Vegas is now in on the hydrating fun. The bottle service set up provided with the Evian Sparkling Water Residency is offered solely at Tao Beach Dayclub through August 12. The presentation includes Evian Sparkling bottles encrusted in Swarovski crystals designed by artist Sara Shakeel, a glittering French Alps replica, a shining Eiffel Tower in Evian blue and beautiful bottle servers with sparklers to add to the glamor.
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Marketing Director at Evian North America Leeni Haemaelaeinen mentions, “After announcing the introduction of Evian Sparkling earlier this year, we are excited to officially welcome our latest bubbly offering and introduce the Evian Sparkling Water Residency in Las Vegas with Tao Group Hospitality.” Available at all Tao properties along with other select hotels and venues, Evian Sparkling is a refreshing addition to fine dining meals, cocktails and poolside festivities.
Evian is distinguished from other brands of the like due to the natural filtration process through the French Alps glaciers over a 15 year time frame. The Danone brand implements natural preservation practices to maintain and protect the sites from which Evian water is sourced. The One Planet program prioritizes both the health of Evian consumers and the environment. “As a brand that encourages healthy hydration, we wanted to bring our new sparkle to Las Vegas and create a hydration experience that awakens the senses and allows people to stay hydrated with the effervescent and refreshing taste of Evian Sparkling,” Haemaelaeinen shares.
Former bachelor and now happily taken James speaks on the types of brands he chooses to partner with, “It’s about meaningful partnerships. I look to partner with brands that want to make a difference. Racheal and I do our separate partnerships but when we get to work together [with brands like Evian] it’s incredible.” The couple is elated to collaborate with with the Danone team on the Evian Sparkling product launch.
In true Vegas fashion, one of the most prestigious water brands has added sparkles to match the all that glitters in the city of Las Vegas. As the first ever unflavored sparkling product the brand has released, Evian Sparkling is making quite the splash in the dining and nightlife scene. Hydrating looks so good with the Evian Sparkling Water Residency at Tao Beach Dayclub.
Photography by: Courtesy of Evian Sparkling Water; pixabay.com/SweetMellowChill; pixabay.com/Jonathan Petersson; bfa.com/Benjamin Lozovsky; bfa.com/Darian DiCianno