DJ and Creative, Pamela Tick, exemplifies the meaning of multi-hyphenate.
After graduating from The University of Colorado, Boulder, Pamela returned to New York to pursue her passions of fashion, lifestyle, and music.
After a year or so, Pamela picked up DJing and instantly took the entertainment and social media world by storm.
With excellent music knowledge and a knack for starting a party, Pamela began playing events in New York City.
She can now be seen playing then top events around the globe for clients such as Aritzia, ELLE, Hermes, Hugo Boss, New York Magazine, Revolve, Versace, Veuve Clicquot, Vogue Brasil, among others.
Pamela’s look plays on polarity, by toeing the line between ultra fem, with her signature waist-length blonde mane and her cool, tomboy style, rocking beat-up sneakers and worn-in denim.
She appeared as a model for the likes of All Saints, Armani Exchange, Free People, and many other top fashion brands.
Pamela currently resides in New York City but is always spreading her beats around the world.
Keep reading for Pamela's expert predictions on where the fashion and music industries are headed!
What initially drew you to the DJ world? How did you get your foot in the door?
The world of music has always had my heart in tandem with fashion. After learning how to DJ, I became so inspired by the journey. My role has been to curate a vibe and be at the forefront of various fashion and lifestyle brand launches and opportunities, combining the exact things that motivate and excite me!
I know you studied Psychology and have now pivoted to the entertainment/influencer space. What advice would you give young individuals who want to make a career change?
Don’t be scared to embrace your strengths and chase your dreams. Life is about finding your element and what works for you. It’s so important to do what you love and love what you do. It’s so easily recognized when your passion shines through. If you are good at something, focus on building a business around it and utilize your network and resources. Always learn to trust the process.
You’re a DJ, Model, and Stylist. How do you balance wearing so many hats?
For me, being a DJ, model, and stylist all go hand in hand. They are all forms of expression and allow me to view the world through different lenses.
What does your typical day-to-day look like?
Every day is different which is what I enjoy so much about my work. Whether it’s DJing or being on set, attending fashion events, and networking, each day brings something new to the table and fills me with endless excitement.
How do you adapt your music when performing in different cultural hubs? New York versus California for example?
I pride myself on being able to read a room and pay attention to music trends and of course generational gaps. What I play poolside in California may differ from a store opening in Manhattan, but it’s all a learning curve I approach in the moment that makes my job all the more fun.
What artists and genres are on your summer playlist?
Artists: L’imperatrice, Polo & Pan, ATB, The Maytals, Bob Marley, Kygo always!
Genres: Reggae, tropical house, hip hop / R&B
How would you describe your personal style? What’s your go-to outfit?
Minimal but quality. I like to be in classic items while incorporating statement pieces. Where I am reflects who I am. On a New York night out, I’d be in my leather jacket and classic indigo jeans with a sexy shoe. Whereas in Aspen, I dress in elevated athleisure during the day and come nighttime, embrace the Western-style in me with a rockstar hat and cowboy boots. Being pregnant has redirected my style a bit which has also been a fun process of trying out new things.
Where do you see the future of the music industry going?
Music will always have longevity and with social media, even more talent is recognized than ever before. For me personally, I hope music will always have an influence and a role in my world. I picture the days where my toddler starts school and the teacher asks “what does your mom do?”, and he/she says “she’s a DJ amongst other things!”
Where do you see the future of fashion going?
Fashion is so cyclical by nature. I enjoy following new trends but also appreciate when the old ones come back. The world of social media also plays a big part in fashion, from being able to learn about new, emerging designers to watching high-end fashion shows at your fingertips. Social media makes it so easy to consume fashion-forward content, at all times and no matter where you are in the world. I’m hoping that the world of fashion continues to become more inclusive in all areas, sustainability included!
Photography by: Sourced from Preveyor