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Meet Supergoop! Founder Holly Thaggard

Mimi Faucett Trahan | July 31, 2019 | People

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I saw an opportunity to change the way the world thinks about sunscreen,” says Holly Thaggard, the founder of cult-followed SPF beauty brand Supergoop! (supergoop.com). The San Antonio-based CEO started the company in 2007 after a close friend of hers was diagnosed with skin cancer at 30. “I learned that the No. 1 reason people don’t wear sunscreen is that it doesn’t feel good on the skin,” she said. “I was inspired to fill the void in the market for an ingredient-conscious, clean, feel-good product.” Now, over a decade in, Supergoop! launches its first sunscreen for babies and toddlers, Sunnyscreen—a product no doubt inspired by Thaggard’s own brood (Emery, 14, and Will, 11). Here, she dishes on a few of her working-mommy-of-two must-haves.

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AROUND THE HOUSE

“I love all things made by The Laundress for my home. When I launched Supergoop!, I met one of the founders, Lindsey Boyd, at a show in New York and we’ve kept in touch.” Signature detergent, $20.50 for 32 fl. oz., Berings, 6102 Westheimer Road

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SOLE SEARCH

“I have Jimmy Choo’s pointed-toe Romy flat in every color! I’m 5 feet, 11 inches and love that these classic flats won’t be going out of style anytime soon.” Black suede with candyfloss embroidered scattered multi crystals and jewels, $1,575, at the Galleria

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CAN’T LIVE WITHOUT

“One or two spare mophie battery packs: I am probably too obsessed with having extra chargers on hand!” Powerstation, $50, mophie.com

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GOOD SCENTS

“I like subtle scents that aren’t too complicated. Heretic Parfums’ Melrose Place has a grapefruit-lime-bergamot scent that makes me happy. My daughter Emery loves it too.” $65, violetgrey.com

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LATHER UP

“Supergoop!’s Sunnyscreen is made with clean ingredients that are safe for babies’ and toddlers’ delicate skin, and are pediatrician-tested, hypoallergenic and synthetic fragrance- and paraben-free.” 100% mineral lotion, $26, stick, $24, and spray, $26, all at supergoop.‌com.

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BREAKFAST GO-TO

“Our daughter now is going into ninth grade and she loves to sleep, so we mix up WelleCo Super Kids nourishing plant protein chocolate smoothie with a banana and crushed ice, which allows us all to get out the door faster!” $30, welleco.com

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IN THE BAG

“The MZ Wallace medium Metro tote is the most comfortable tote to carry and also holds a ton without feeling like it.” $225, Tootsies, 2601 Westheimer Road



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Photography by: brands; portrait by Josh Huskin