By: Amy Rosner By: Amy Rosner | December 9, 2021 | Style & Beauty
Madhappy is excited to announce their first-ever collaboration with Beats, which will launch within the latest installment of Madhappy Outdoors winter capsule on Thursday, 12/9.
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Founded in 2017 by Noah Raf, Peiman Raf, Joshua Sitt, and Mason Spector, Madhappy is a global lifestyle brand on a mission to make the world a more optimistic place.
Built to bridge the gap between impact and culture, Madhappy creates timeless products, content, and experiences that spark positivity and drive conversation around mental health.
Through unique collaborations, immersive retail experiences, and large-scale digital campaigns, Madhappy has grown into a dynamic storytelling platform.
Celebrated for their brightly-colored, optimistic hoodies and sweats as well as high-profile collaborators and celebrity fans including Lebron James, Sophie Turner, and Gigi Hadid, Madhappy has designed limited-edition custom pairs of Beats Studio3 Wireless Headphones ($350) across two colorways, Heat & Ice. This marks the apparel brand’s first foray into technology wearables.
The winter installment of Madhappy Outdoors embraces the positive impact that the natural world has on our wellbeing, inspired by the healing, calming, and restorative effects we can access through the trees, the mountains, and the snow.
Together with Beats, Madhappy invites you to experience nature and music together in perfect harmony, inspired by flow state: an optimal state of consciousness where we feel and perform at our peak.
Adding a soundtrack to your outdoor experience can allow you to find that zone. It can lead to deeper enjoyment, unlock a new sense of focus, and allow you to achieve flow state in full force.
Madhappy celebrated the launch of Outdoors & Beats this weekend in Aspen with celebrity brand fans including Anwar Hadid, Tinx, Camille Kostek, Kirsty Godso, Younes Bendjima, and more.
The launch debuted the brand’s first-ever, specially-designed snowboard and skis alongside PrimaLoft® Insulation Puffers & Snow Pants, Pro Fleece Sherpa Pullovers and Sweatpants, Nylon Jackets & Pants, and signature Combed Cotton sweatsuits and accessories.
Aspen has a natural built-in audience for Madhappy, as the brand has had numerous pop-up shops there over the past few years.
The newest Aspen Pop-Up will be held at 204 S Galena Street, running from Dec 17th-Jan 9th. An exclusive Aspen apparel capsule will be sold here, marking a core pillar of the brand’s DNA.
The Madhappy Outdoors collection + Beats collab will be available to shop exclusively on Instagram on 12/9 at 12 PM ET and Madhappy.com starting 12/13.
Photography by: Courtesy Madhappy