Personal style is just that. It’s personal, and online luxury fashion retailer Farfetch wants to celebrate each and every person’s take on the everyday look.
The UK-based company just launched a new campaign called #YourChoiceYourFarfetch that empowers individual style. Supported by the retailer’s extensive range, users can mix and match pieces from various brands and labels to create a digital style mood board that emulates who they are and hones in on a shopping concept.
“Our new #YourChoiceYourFarfetch campaign celebrates individual fashion choices beyond the algorithm and endless possibilities over seasonal trends,” Senior Global Brand & Culture Director Ronojoy Dam states, “starring a cast of some of the internet’s most talked-about future and forever American style icons. It’s about the freedom to wear what you want, for yourself. Everything is a remix.”
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The recently-launched campaign features celebrity style icons Kim Cattrall, Josh Hartnett, Steve Lacy and María Isabel. These confident stars share their own fashion choices to instill a freedom in all Farfetch shoppers to style themselves the way they chose.
"We really wanted to create a campaign that ultimately communicates to consumers that there are no expectations when it comes to their self-expression through fashion,” Holli Rogers, Chief Brand Officer of Farfetch, states in a press release. “Our protagonists in the #YourChoiceYourFarfetch campaign represent fashion lovers across a range of ages and style references, choosing the pieces that make them feel more confident and empowered.”
Cattrall showcases the same sexy-chic looks with shimmering fabrics and bossy cuts that made her a style icon in HBO’s hit show Sex and the City. Harnett, the poster child of 2000’s fashion, mixes clean-cut silhouettes with comfortable casualness. Music producer Lacy plays with expectations, mixing patterns for a modern and playful look, while fellow musician Isabel plays with turn-of-the-century nostalgia.
Farfetch was founded in 2007, and now services more than 190 countries and territories with items from more than 50 countries and more than 1,400 brands, boutiques and department stories.
Join the #YourChoiceYourFarfetch campaign on social media platforms, including Instagram and TikTok. Shoppers are encouraged to post their #YourChoiceYourFarfetch style and join the love of personal style choice and self-expression, then shop your look and bring it to the real world via farfetch.com and the farfetch apps for Apple and Android.
Photography by: Courtesy of Farfetch